Discover how it's made

Our Crafting Process

We believe that every watch deserves to be complemented with an equally remarkable counterpart - the strap.

Every Sworneri strap is the culmination of thoughtful, painstaking steps in design and craftsmanship. The aim is enduring visual and physical quality for every strap that leaves our workshop.

We are proud to show you how each strap is transformed from its raw materials to its final form by our team of crafters, taking anywhere from 4 to 6 hours from start to finish.

Make it truly yours

Personalize your Straps

Straps are a personal choice, and an extension of your personal style. But we didn't want that to just stop at the choices of strap colors and sizes. We wanted to make them truly personal, whether for yourself, a loved one or a friend.

Our Personalization Service is the ultimate way to make your straps and cases as special as the moments they celebrate.

3 different techniques are used for each of the products to give the best and most unique results - leather marquage for the leather watch boxes and cases, hot stamping for the leather straps, and mechanical engraving for the metal hardware!